Red Brick Thinking
Reviewed By Janet Mawdesley November 8, 2025
Author Donna McGeorge
Distributor: Wiley
ISBN: 978-1-394-36084-0
Publisher: Wiley
Release Date: October 025
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Make Space. Find Focus. Move Forward.
Red Brick Thinking is a concept created by Donna McGeorge when she realised that the main issue clogging up people’s lives in a professional or business sense was far too much clutter, thus retarding the chance to grow and expand with some serious aplomb.
But what to do about it, how to create change, how to move away from outdated, habit formed methods firmly entrenched in business, people’s minds and attitudes took a seriously ill husband and far too much to do, to resolve.
Having the time to sit and think made her realise that much of what she was doing could be removed with little or no ill effect. These are the things she calls Red Bricks, and they are the things which, carefully removed can make a massive difference to how you live your life.
As she states throughout the book, we get so used to adding another something to our already overburdened lives: it’s not working hold a meeting, still not working, add another strategy, volunteer more, subscribe to the theory of more is better, adding more and getting utterly exhausted and bogged down with absolutely everything.
The results from this are ‘burnout’: physical, emotional and metal with debilitating results, whereas with careful reviews of the situation, open dialogue with family or staff members, some fresh planning and a bit of courage, change can be made by paring down or removing completely the things that are no longer working, that hold everyone down and ultimately create a negative effective on the bottom line.
Throughout the book she uses as examples well documented businesses that removed the Red Bricks, the clutter, the outdated systems and reaped the rewards with increases in sales, profit and retention of happy staff.
Change, as she also stresses can be very scary but like most things in life, change is happening on a daily basis whether we like it or not, so therefor put in the time and effort to review your team, your business, your Company and see what can be cleared away, streamlined to bring about change and create better workplaces and homes.
Sometimes all it takes is a small change and with other situations a much bigger, more controversial change but once the ‘red brick’ has been identified and removed the benefits are immense.
Where does change begin? It begins with you as you reflect on what can be removed from your busy life to make things better, more balanced and more enjoyable on all levels.
Feel the need for change, get a copy of Red Brick Thinking, invite Donna McGeorge into your workplace get ready to embrace the winds of powerful, positive change.