Brand Momentum

 Brand Momentum

Reviewed By  Janet Mawdesley       November 2, 2024

 

Author  Tony Lewis

Distributor:      Tony Lewis
ISBN:                 978-1068740510
Publisher:         Vision-X
Release Date:   October 2024  

Website:    https://tonylewis.me/author/ 

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The #1 Growth Metric for Every Boardroom

Brand Momentum; what it is exactly is something that Tony Lewis discovered very few Corporations had any idea about and yet it is one thing he considers is essential to having long term Company growth and Branding that remains a positive’ year after year.

As a Market Researcher for more than 40 years, as well as a man who is passionate about marketing and branding he decided that it was time to address the situation. What began as a 30-minute e-book grew into what should be considered essential reading for anyone working in what is known as the C-Suite of business.

Relating the growth of a Company to the Laws of Physics may seem a stretch to far but the same Laws apply to continuous growth, customer retention and increase, no matter the size of age of the Company.

Lewis was less than impressed to realise very few people from the CEO down, had little understanding of how to measure Company growth in real terms and how to apply this for continued growth. To this end and after considerable research, he has developed the Brand Velocity Score which once implemented will give tangible insights immediately as well as help establish sustainable future planning.

It is very interesting to look at the overall lifespan of Companies that have been around for generations such as Coke-a Cola, and more recent Companies such as Google, and understand how they have maintained their market advantage, while many others have either been sold off as acquisitions or simply faded away.

Brand Velocity has been written in such a way that the information it is widely accessible with a clarity and ease of presentation that makes a very complex subject far less terrifying.

Highly recommended for anyone in Business at any level.

Business, Non Fiction