The Kind Way
Reviewed By Janet Mawdesley August 14, 2026
Author Sophie Bretag
Distributor: Kind Press
ISBN: 978-1764207492
Publisher: Kind Press
Release Date: 30 June 2026
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The Life-Changing Metric for Leadership, Success and the Human Spirit
Can kindness and success in life co-exist? If so, why is this necessary and how can it be achieved, are questions that Sophie Bretag in both her personal and professional life was faced with in 2024.
The Kind Way is the culmination of her journey through aggressive cancer, physical exhaustion and a desire to once again work in a field that she loved, but in a far more holistic way, by building kindness into all aspects of daily life.
From a Corporate perspective, she found many Leaders were concerned that if they were too ‘kind’ this would be taken advantage of, to the detriment of their bottom line. But over time and with considerable trial and error, a deeper understanding of what ‘kindness’ entails is emerging.
Companies that have undertaken a different style of management based on ‘kindness’ have discovered it has immense benefits, with the four pillars created by Sophie Bretag becoming the underpinning of a of a healthier, more profitable, happier and proactive Company.
The four pillars are, ‘Know Yourself, Include with Intention, Nurture your Capacity and Demonstrate Conscious Leadership’, all aspects that apply not only to Corporate life, but personal life; all of which can be implemented, measured and embedded within all aspects of modern life.
Burnout, overwork, unreal expectations and disconnection to family are commonplace in the Corporate environment of today, but should not, need not, be considered as normal, which has been the case for many years. Bretag refers to this as fatigue of body, mind and soul which has come about by the focus of results-based achievement, which many Leaders are now beginning to understand is no longer sustainable; that change must happen.
A younger generation of future Leaders is emerging with vastly differing values to those now entrenched in the Corporate world; they are refusing to sacrifice their ‘wellbeing for productivity’, they value their capabilities, skills and education, demanding this be recognised. They understand that ‘kindness’ is not a tool, but a very necessary aspect of life that is essential in daily life to be able to be the best you can be on all levels.
This is the change which Bretag has named the KINDHUMAN, stating clearly that the future will be shaped, not with grand gestures, fancy slogans and impossible demands, but ‘through ordinary kindness embodied consistently’. It could easily be considered that she is totally right.
The Kind Way by Sophie Bretag is a pathway to success, to better understanding, a better life and far better outcome. It is the way of the future, it is a book of introspection, a book of change, a book to a better future that is essential reading those looking to make sustainable change both their Corporate world and personal life.